Nearly all searches (more than 80%) are conducted through Google and Yahoo! But, there are a number of alternative search engines that are emerging with features that are more interactive and engaging than the leading two. Some of the technologies and approaches in these search tools may bring about changes in the way that even the leaders in this field approach searching.
This is especially important because one of the most common activities online is searching the Web. By making this an interactive and collaborative experience, we will begin to influence other processes online to become more active and collaborative.